Built in Stockholm. Started behind a bar.
Origin is a small team in Stockholm building a learning platform around one conviction: training only counts if people still remember it weeks later.
We came out of hospitality, where staff change often and standards don't bend. That is a hard school for training software. We built Origin for it, and found that every workforce has the same problem: courses get completed, and then forgotten.
The people building it
Origin is founder-led. When you book a demo or call the number below, you reach the people who build the product, not a sales floor.
Why retention became the thesis
We ran training the usual way first: build the course, assign it, watch completion turn green. Then the same questions came back a month later. Completion was measuring teaching, not learning.
Memory research has shown the reason since 1885: without reinforcement, most of what people learn fades within days. Every learning platform stops at the completion click, which is exactly where forgetting begins.
So we moved the finish line. Everyone sells training; we set out to prove it stuck. That decision shaped everything in the product, and it gave the retention engine its name.
Why the retention engine is named Munin
In Norse myth, Odin keeps two ravens. Hugin is thought; Munin is memory. Every morning they fly out across the world, and every evening they return to tell him what they saw.
In the old verse, Odin admits he fears for Hugin's return — but fears more for Munin's. Losing memory is worse than losing thought.
That is the job description. Munin goes out after the course ends, returns with what your team still remembers, and catches each skill just before it fades.
Partners
Origin delivers official IBA bartender certification online, in partnership with the International Bartenders Association — recognized by the industry, carried by staff for their whole career. Campari Group is a partner on brand training.
Get in touch
We answer the phone Monday to Friday, 09:00–18:00 CET, from Stockholm. For written questions, the help center is the fastest route.